Privacy policy
Personal information we collect
When you visit our website, we automatically collect certain information about your device. This may include information about your web browser, IP address, time zone, and some of the cookies installed on your device.
As you browse the website, we may also collect information about the pages or products you view, what websites or search terms referred you to our website, and how you interact with the website. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
Cookies: data files placed on your device or computer, often including an anonymous unique identifier. You can learn more about cookies and how to disable them by visiting: http://www.allaboutcookies.org.
Log files: files that track actions occurring on the website and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.
Web beacons, tags, and pixels: electronic files used to record information about how you browse the website.
When you make a purchase or attempt to make a purchase through the website, we collect certain information from you. This may include your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How we use your personal information
We use the Order Information we collect to fulfil orders placed through the website. This includes processing your payment, arranging delivery, providing invoices and order confirmations, and communicating with you about your order.
We may also use Order Information to:
Communicate with you;
Screen orders for potential risk or fraud;
Provide customer support;
Process refunds, replacements, or order issue claims where applicable;
Send you information or marketing communications, where this is in line with the preferences you have shared with us.
We use Device Information to help screen for potential risk and fraud, and to improve and optimise our website. For example, we may use analytics to understand how customers browse and interact with the website, and to assess the performance of our marketing and advertising campaigns.
Sharing your personal information
We share your Personal Information with third parties where necessary to help us operate our store, process orders, deliver products, provide customer support, and improve our website.
For example, we use Shopify to power our online store. You can read more about how Shopify uses personal information here: https://www.shopify.com/legal/privacy.
We may share order details with fulfilment, supplier, and shipping partners where necessary to process and deliver your order.
We may use analytics and advertising services, such as Google Analytics or Meta/Facebook advertising tools, to help us understand website traffic and improve our marketing. You can read more about how Google uses personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.
Behavioural advertising
We may use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you, where permitted by law and your cookie or marketing preferences.
You can learn more about how targeted advertising works by visiting the Network Advertising Initiative’s educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising through the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
You can also opt out of some targeted advertising services by visiting:
http://optout.aboutads.info/
Cookies
Our website uses cookies and similar technologies to help the website function, improve your browsing experience, understand website performance, and support marketing activity.
Some cookies are necessary for the website to work properly, such as those used for checkout, security, and cart functions. Other cookies, such as analytics or advertising cookies, may require your consent depending on your location.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.
Do not track
Please note that we do not alter our website’s data collection and use practices when we see a “Do Not Track” signal from your browser.
Your rights
If you are a UK or European resident, you may have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
You may also have the right to object to certain processing, request restriction of processing, or request a copy of your personal information in a portable format.
If you would like to exercise these rights, please contact us using the contact details below.
Please note that we may need to retain certain information where required for legal, tax, accounting, fraud prevention, or legitimate business purposes.
International transfers
Your personal information may be transferred outside of the UK or European Economic Area, including to Canada, the United States, China, or other countries where our service providers, fulfilment partners, or shipping partners operate.
Where required, we rely on appropriate safeguards to protect your personal information when it is transferred internationally.
Data retention
When you place an order through the website, we will retain your Order Information for our records unless and until you ask us to delete it, subject to any legal, tax, accounting, fraud prevention, or legitimate business retention requirements.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or operational needs.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:
support@yldora.com
Yldora
Website: https://yldora.com